Vision

Thriving ecosystems are protected for future generations.

Mission

Enable enduring conservation of land and waters by connecting people, places and pathways, and strengthening the systems, policies and partnerships that sustain lasting outcomes.

Purpose

To enable the protection of places of ecological and cultural importance.

Values

Connection, trust, community and respect for nature.

Strategic priorities

Unlock protection pathways

Help landholders and communities find and put in place the right pathway for permanent land protection.

Empower local conservation leadership

Support local people and organisations to lead conservation, build strong relationships and care for protected places over time.

Secure legacy

Ensure important landscapes, ecosystems and habitats remain protected for future generations.

Strengthen conservation systems

Improve the connections, tools and partnerships that help conservation projects succeed and grow.

Embed enduring governance

Establish strong legal, governance and stewardship arrangements that protect each place with integrity over the long term.

Sustain organisational impact

Build a capable, resilient organisation that can continue supporting people, communities and protected places into the future.

Shared outcomes

• We believe that local environmental leadership is key to:
• Improving health and well-being by restoring biodiversity and connecting people with nature.
• Helping communities secure properties that are important to them.
• Empowering the private land conservation movement – changing the story of ‘land ownership’ – seeing it not as a financial asset, but a cultural and environmental asset that everyone benefits from.
• Giving everyone the ability to participate in land conservation.