For the BioDiversity Legacy team, this story is deeply meaningful. It carries the seeds of our very existence and the first green shoots of a pioneering land-conservation movement – one that has the potential to safeguard hundreds of thousands of acres in the decade ahead.
At its heart is a 105-hectare (259-acre) property – North Paddock – in Maffra West Upper, Central Gippsland – land that the Phillipson family has generously donated to BioDiversity Legacy for permanent protection and long-term stewardship.
This remarkable act of generosity – one of three donations planned by Jim, Heather, David and Kate Phillipson – was years in the making, involving thoughtful conversations about succession, care, responsibility and what it truly means to leave a living legacy.
The Backstory
Jim and Heather Phillipson grew up on farms around Sale in Central Gippsland. Jim went on to become a highly respected business leader and Heather a dedicated community nurse. Wanting their children, David and Kate, to experience the same grounding in nature, Jim and Heather purchased a 36-ha (90-acre) property on the Wirn wirndook Yeerung (Macalister River). They began restoring the old grazing paddock by replanting trees, nurturing remnant grasslands and riparian woodlands and protecting regionally significant plant species.
Along the way, Jim and Heather encountered passionate ecologists, conservation groups and land managers who helped shape their understanding of landscape stewardship. Over time, they came to realise that real impact comes from thinking beyond a single property: habitat must connect, landscapes must link, and communities must act together.
With that in mind, the family purchased three additional properties – covering approximately 358 ha (884 acres) from Maffra West Upper to the rugged foothills of the Victorian Alps. For decades, the properties were used as grazing stops for cattle herded up to the high country for summer grazing, a practice now restricted due to its environmental impacts.
The Phillipsons saw another future for this land.
Establishing the EcoGipps Venture
Driven by their growing vision, the Phillipsons created EcoGipps – a venture dedicated to managing their properties and developing an on-site conservation and learning hub. Today, EcoGipps supports school groups, international volunteer workers (WWOOFers), hikers, field naturalists and birdwatchers – offering a place to learn, contribute and connect.
Immersed in this work, the family gained deep insights into the challenges faced by landowners seeking to protect, restore and share their property/ies for conservation. They also saw their local efforts against the larger backdrop of climate change and biodiversity loss.
Engaging with groups such as Land for Wildlife and Trust for Nature, the family progressively placed conservation covenants on the properties. While everything was progressing well, one persistent question remained: “What happens to the land when we can no longer care for it?”
The Phillipsons soon discovered this question echoed across the private land conservation sector – many landholders had the will and passion to restore their properties, but no clear pathway for ensuring those efforts would endure.
Enter BioDiversity Legacy
BioDiversity Legacy was established to provide a solution to this very problem – by creating clear, practical pathways for landholders, communities, partners, and donors to ensure enduring protection and stewardship of land for future generations. This unique approach places land in secure, not-for-profit ownership structures, backed by strong legal and governance safeguards that remove it from the property market, protect it from future sale or development and ensure it is responsibly stewarded over the long-term.
In 2025, the Phillipsons donated North Paddock on Gunaikurnai Country, to BioDiversity Legacy. This was a moment that crystallised what the Phillipsons had been looking for: a trusted, long-term partner to carry their legacy forward.
The Significance of North Paddock: Biodiversity values
North Paddock’s ecological significance is considerable – meeting four objectives of the Trust for Nature Statewide Conservation Plan and rated as ‘Very High’ conservation value. Several habitat types have also been identified as depleted or endangered by the Department of Energy, Environment and Climate Action (EVC benchmarks).
Habitat includes lowland and herb-rich woodland forests, Swamp scrub, White and Red Stringybark and Blue/Red Box eucalypts and a rare tea-tree soak. Read more about the types of habitat found on the property, as well as rare plants, wildlife and birds (read more here).
More importantly, the property represents a key biolink within a vast core habitat area linking Coongalla Bushland Reserve with the Avon–Mt Hedrick Scenic Reserve and onward to the Victorian Alps.
Next Steps
With the transfer of North Paddock complete, the Phillipsons are now advancing plans to transfer their two additional properties, totalling 253 hectares, into BioDiversity Legacy’s safe ownership structure in the coming years.
BioDiversity Legacy is also working closely with the Phillipsons to further develop the EcoGipps venture into a stewardship entity that can take care of managing the properties into the future.
Heather Phillipson will continue leading restoration efforts at North Paddock, with Caroline Trevorrow joining as a dedicated Stewardship Coordinator to oversee the organisation’s activities. Thus, the initiative is creating local employment in conservation, as well as the education and community engagement opportunities that are at the core of the EcoGipps mission.
A Living Legacy for Future Generations
The transition of North Paddock into BioDiversity Legacy’s care marks a significant milestone for the private land conservation movement. It demonstrates a clear, practical pathway for landholders who want to permanently protect their land, ensure best-practice stewardship and contribute to something much bigger than themselves.
The Phillipson family’s vision – and their courage to act on it – has created a model that others can follow.
It reminds us that conservation is not only about restoring landscapes. It’s about restoring connection: to Country, to community and to the future. Their story shows what becomes possible when people choose to give back to the land that has given them so much. And it lights the way for others who wish to leave a living legacy for future generations.